Panos Mourdoukoutas

Business Strategy in a Semiglobal Economy (eBook, ePUB)

• Format: ePub

Produktbeschreibung

Provides both theory and strategy for operating in a semiglobal economy in which international businesses need to compete in highly globalized and highly localized markets at the same time. This book raises important challenges to the conventional models of business organization and the competitive strategies that proceed from them.

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Produktdetails

• Verlag: Taylor & Francis eBooks
• Seitenzahl: 232
• Erscheinungstermin: 26. März 2015
• Englisch
• ISBN-13: 9781317475484
• Artikelnr.: 42554706

Autorenporträt

Mourdoukoutas, Panos

Inhaltsangabe

Chapter 1 Introduction: The Rise of the Semiglobal Economy
Part 1 The Two Segments of the Semiglobal Economy
Chapter 2 The Highly Globalized Segment
Chapter 3 The Highly Localized Segment
Part 2 The Portrait of the Semiglobal Corporation
Chapter 4 Vision
Chapter 5 Competitive Strategy
Chapter 6 Coordination
Chapter 7 Communication
Chapter 8 Motivation
Chapter 9 The Future of the Semiglobal Corporation