Business Sustainability (eBook, PDF)

Going Beyond ISO 9004:2018

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Competitive advantage as it existed in the 1970s and 1980s is no longer valid. Leaders must be ready to adopt the thinking that there is no such thing as long-term competitive advantage anymore, due to the constantly changing landscape, and they will have to repeatedly redefine and redesign business strategies to survive. ISO 9004:2018 represents a major contribution in the application of sound business and quality management systems practices, but authors Jarvis and Palmes will help you go beyond" it with the current widely used state-of-the-art technologies and practices described in this bo...

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Alka Jarvis has 30 years of experience in software engineering, including 19 years spent in implementing quality management principles. Her background encompasses telemetry, cloud, IoT, customer experience, product and process quality, industry standards, corporate knowledge management, and training. Cisco's first and only Distinguished Quality Engineer and a Fellow of American Society for Quality (ASQ), Alka has worked in a variety of capacities for Fortune 500 companies such as Apple, Bank of America, and AT&T, and she is a 22-year veteran of Cisco. A frequently invited speaker on quality assurance topics at international as well as domestic events, she has been an adjunct lecturer at Santa Clara University in computer engineering for the past 23 years. Her subject matter expertise is reflected in the eight books she has authored on the topics of customer experience and expectations, software engineering, quality management standards, and telemetry. Alka is also an instructor for the software engineering courses at the University of California Santa Cruz and Berkeley extensions and won Silicon Valley's "Corporate Woman Advocate of the Year" award for her accomplishments in the software quality field. ASQ recognized Alka by publishing her achievements in their "Who Is Who in Quality" article. In her role as the chair for nine years, representing the United States to the Technical Committee 176 for the International Organization for Standardization(ISO), she has been instrumental in the development of the 2000, 2004, 2008 versions of ISO 9001 and 9004 quality management standards. Alka was a member of the drafting committee and contributed in the writing of the latest ISO 9001:2015 version and is an ISO lead auditor, certified by Exemplar Global of United States for the past 23 years. Named as an expert on Industry 4.0/Smart Manufacturing, she represented the American National Standards Institute (ANSI) and the United States in the strategic advisory group to the ISO's Technical Management Board at an international level. Alka serves as the chair for the U.S. Standards Group Council; was a member of ASQ's Learning Institute Advisory Board; served as president ofthe Bay Area Quality Assurance Association (BAQAA); has been an Applied Total Quality Advisory Board member for University of California Berkeley Extension; an advisory board member to the Certificate Program in Continuous Improvement & Quality Management at the University of California Santa Cruz Extension; board member of the Quality Assurance Institute; an advisory member for ASQ's 2015 and 2016 International Conference on Quality Standards; and Vice President of Indian Business and Professional Women. In her spare time, Alka enjoys mentoring and coaching students and young professionals to achieve their full potential in their aspirations. Having passion for food and fine wine, she spends endless hours on weekends discovering elegant restaurants in San Francisco and nearby Napa Valley with friends.