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We are very pleased to introduce this e-book to all JBIM readers. The timing of the e-book cannot be any better. The 2003 Goldman Sachs global economics paper, "e;Dreaming with BRICs: Path to 2050,"e; suggests that India as one of the leading BRIC countries has the potential to out perform Japan to become the third largest economy in the world by 2032. Even though the Indian economic tiger is predicted to roar loudly in coming two decades, our current knowledge of Indian business milieu, and business marketing in particular is low as reflected in the body of current knowledge in business-to-business marketing journals and books. We hope to address this and many associated issues in this e-book on Indian B2B marketing practices.
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