Business-to-Business Marketing Management (eBook, ePUB)

Redaktion: Glynn, Mark S.

• Format: ePub

Produktbeschreibung

This book provides knowledge and skill-building training exercises in managing marketing decisions in business-to-business (B2B) contexts. The topic coverage is broad and deep. The intent is for the book to help answer four questions: (1) what questions should executives ask when crafting and implementing effective strategies in B2B contexts; (2) what tentative answers may be useful for executives to consider to these questions; (3) what skills in crafting strategies and decisions are necessary for executives to excel in for achieving effective outcomes consistently; and how should the B2B go about acquiring these skills?

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Produktdetails

• Verlag: Emerald Group Publishing Limited
• Erscheinungstermin: 4. April 2012
• Englisch
• ISBN-13: 9781780525778
• Artikelnr.: 52999822