Alan Zimmerman, Jim Blythe

Business to Business Marketing Management (eBook, ePUB)

A Global Perspective

• Format: ePub

Produktbeschreibung

Business to Business (B2B) markets are considerably more challenging than consumer markets and demand a more specific skillset from marketers. This textbook takes a uniquely international approach to this complex environment, the result of an international team of authors and real-life cases from across the globe.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 536
• Erscheinungstermin: 22. Dezember 2021
• Englisch
• ISBN-13: 9781000487305
• Artikelnr.: 62898772

Autorenporträt

Alan Zimmerman is Professor and Area Coordinator for the International Business (IB) program at the College of Staten Island, City University of New York, USA.

Jim Blythe is former Visiting Professor of Marketing at Plymouth Business School, UK.