Tobias Bandt

Businessplan Online Optiker (eBook, PDF)

Businessplan mit Schwerpunkt Marketing

• Format: PDF

Produktbeschreibung

Seminar paper from the year 2010 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, Anglia Ruskin University, language: English, abstract: The stakeholders have chosen the name World Wide Vision. The name should connect the global character of the company, especially the possibility of world-wide delivery, with opticianbusiness. Until today, the name has not been trademarked and nobody has secured the rights. Before the business goes online, the name and URL have to be legally protected. 1. NAME OF THE COMPANY 3 2. VISION AND GOALS 3 A. SHORT-TERM GOALS 3 B. MEDIUM-TERM GOALS 4 C. LONG-TERM GOALS 4 3. TARGET GROUP 4 4. COMPETITION AND MARKET ENVIRONMENT 5 5. PRODUCT POLICY 6 A. DESIGNER FRAMES 7 B. SUNGLASSES 7 C. OTHERS (LATER) 7 6. PRICE POLICY 8 7. PLACEMENT ON THE MARKET 8 8. PROMOTION POLICY 8 A. PR AND VIRAL MARKETING CAMPAIGN 9 B. ONLINE MARKETING 9 C. OFFLINE MARKETING 9 D. STRATEGIC COOPERATION’S 10 9. WEBSITE AND CORPORATE DESIGN 10 10. LIST OF LITERATURE 11

Produktdetails

• Verlag: GRIN Verlag
• Seitenzahl: 11
• Erscheinungstermin: 18. Februar 2011
• Englisch
• ISBN-13: 9783640836338
• Artikelnr.: 37441684