Mark Hughes

Buzzmarketing (eBook, ePUB)

Get People to Talk About Your Stuff

• Format: ePub

Produktbeschreibung

"There's fake corporate marketing and then there's real marketing. This is the real stuff for real people." -Ben Cohen, co-founder of Ben & Jerry's Ice Cream These days consumers are paying less and less attention to advertising. A majority already zap commercials, and new technology keeps making it easier to tune out marketing messages. Mark Hughes has written a breakthrough guide to the art of successful buzzmarketing which many people talk about but few truly understand. He draws on his own real-world experience as an executive and consultant, as well as untold stories of some of the great buzz generators of our time, including American Idol, tie-dye shirts, and the birth of Lite beer.

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Produktdetails

• Verlag: Penguin Publishing Group
• Seitenzahl: 256
• Erscheinungstermin: 7. Juli 2005
• Englisch
• ISBN-13: 9781101218402
• Artikelnr.: 44648644

Autorenporträt

Mark Hughes is currently the CEO of the consulting firm Buzzmarketing and a guest lecturer on creative marketing at business schools such as NYU and Wharton. A former executive at Half.com, Pep Boys, and Pizza Hut, he lives in Philadelphia.