Michael J. Burton, William J. Miller, Daniel M. Shea

Campaign Craft (eBook, PDF)

The Strategies, Tactics, and Art of Political Campaign Management

• Format: PDF

Produktbeschreibung

The go-to source on campaign management for nearly two decades is now updated to cover the latest in contemporary campaign expertise from general strategy to voter contact to the future of political campaigns.

Political campaigning reinvents itself at a furious pace. This highly respected text recounts the evolution of modern campaign management and shares strategies and tactics common to American elections. Informed by the practical political experience of three scholarly authors, the book weaves important academic perspectives with insights garnered from close observation of electoral practice.

The fifth edition lays out the foundations of modern campaign management, going on to explore critical steps in running a "new style" campaign. Using fresh stories and recent research, the book follows American electioneering from the planning stages through Election Day and concludes with a view to the future of political campaigning. Critical updates examine the Tea Party movement, new political technologies, advances (and challenges) in opinion polling and field experimentation, and increasing polarization within the American electorate. New material includes an exploration of the Super PACs and non-candidate campaigns that are changing the strategic context of American elections.

Produktdetails

• Verlag: Bloomsbury Publishing Inc
• Seitenzahl: 312
• Altersempfehlung: ab 7 Jahre
• Erscheinungstermin: 23. Juni 2015
• Englisch
• ISBN-13: 9781440837333
• Artikelnr.: 68184499

Autorenporträt

Michael John Burton, PhD, is associate professor of political science at Ohio University where he teaches elections and campaigns, political leadership, and political research methods.

William Miller, PhD, is director of Institutional Research and Effectiveness at Flagler College, Saint Augustine, FL.

Daniel M. Shea, PhD, is professor of government and director of the Goldfarb Center for Public Affairs and Civic Engagement at Colby College, Waterville, ME.

Inhaltsangabe

List of Figures and Tables Preface Introduction: Consultant-Centered
Campaigns Part I: CAMPAIGN PRELIMINARIES 1 The Campaign Plan 2 The Context
of the Race 3 Opposition Research Part II: STRATEGIC THINKING 4 Segment
Analysis 5 Survey Research 6 Voter Targeting Part III: CONTACT 7
Fundraising Strategies and Tactics 8 Strategic Communications 9 Earned
Media 10 Direct Voter Contact Part IV: THE FUTURE OF ELECTIONEERING 11 New
Players and New Campaigns 12 The Evolving Style References Index