Campaigning for President 2016 (eBook, PDF)

Strategy and Tactics
Redaktion: Johnson, Dennis W.; Brown, Lara

• Format: PDF

Produktbeschreibung

Dennis Johnson and Lara Brown have assembled an outstanding team of politics scholars and campaign professionals to examine one of the fiercest and most closely fought presidential elections of our time. This is the most comprehensive and incisive treatment of the 2016 presidential election available, focusing on the players (candidates, political consultants, national political parties, and outside interests) and the strategy and tactics they employed. Contributors explore the mood of the electorate, primaries, money, communication, salient issues, challenges faced by Clinton and Trump, and results in the 2016 election.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 312
• Erscheinungstermin: 18. Juli 2017
• Englisch
• ISBN-13: 9781351673624
• Artikelnr.: 48958738

Autorenporträt

Dennis W. Johnson is Professor Emeritus of Political Management at the George Washington University Graduate School of Political Management. During the 2010-2011 academic year, he was Fulbright Distinguished Lecturer at Jinan University, Guangzhou, China. He has served as director of the Masters of Legislative Affairs program, associate dean and interim executive director of the Graduate School of Political Management. He has also been a political consultant, specializing in candidate and opposition research for Democratic senatorial and gubernatorial candidates. Lara M. Brown is Associate Professor and Interim Director of the George Washington University Graduate School of Political Management.

Inhaltsangabe

Preface
Chapter 1. The Election of 2016 Dennis W. Johnson
Part One: The Primaries
Chapter 2. The Democratic Primaries Lilly J. Goren
Chapter 3. The Republican Primaries Wayne P. Steger
Chapter 4. Trump's Appeal Mark S. Mellman
Part Two: Money and Communication
Chapter 5. Presidential Candidate Fundraising: An Exception to the Rule?
Anthony Corrado and Tassin Braverman
Chapter 6. The Digital Battle Suzanne Zurn
Chapter 7. Political Advertising in the 2016 Presidential Election Peter
Fenn
Chapter 8. #Campaigns2016: Hashtagged Phrases and the Clinton-Trump Message
War Michael Cornfield and Michael D. Cohen
Chapter 9. The Trump Effect on the Press, the Presidency, Rhetoric, and
Democracy Major Garrett
Part Three: The General Election
Chapter 10. Outside Voices: Super PACs, Parties, and Other Non-Candidate
Actors Stephen K. Medvic
Chapter 11. Republican Strategy and Tactics During the General Election
Katie Packer
Chapter 12. Democratic Strategy and Tactics During the General Election
Maria Cardona
Chapter 13. The Defining Fault Lines in One of the Darkest Campaigns in
Political History Matthew Dallek
Appendix A. Timeline
Appendix B. Presidential and Vice-Presidential Candidates
Appendix C. Campaign Operatives and Consultants
Appendix D. Primary and Caucus Results
Appendix E. General Election Results
Appendix F. Exit Polls
Appendix G. Campaign Spending by Candidates, Parties, and Major Super PACs