Campaigns and Elections American Style (eBook, ePUB)

The Changing Landscape of Political Campaigns
Redaktion: Nelson, Candice J.; Dulio, David A; Thurber, James A.

• Format: ePub

Produktbeschreibung

With new and revised chapters throughout, the sixth edition of Campaigns and Elections American Style allows academics and campaign professionals the chance to explain how the COVID-19 pandemic, 2020 general election, and 2022 midterm election upended the campaign process and changed the landscape of political campaigns forever.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 378
• Erscheinungstermin: 29. September 2023
• Englisch
• ISBN-13: 9781000937763
• Artikelnr.: 68555521

Autorenporträt

Candice J. Nelson is Professor of Government, and Academic Director of the Campaign Management Institute at American University. James A. Thurber is Distinguished University Professor Emeritus of Government, and Founder and former Director of the Center for Congressional and Presidential Studies at American University. David A. Dulio is Distinguished Professor of Political Science and Director of the Center for Civic Engagement at Oakland University.

Inhaltsangabe

An Introduction to Campaigns and Elections, American Style
David A. Dulio, Candice J. Nelson and James A. Thurber
PART I Campaign Rules and Actors
1 US Democracy Survives a Challenge
Chris Sautter
2 Redistricting and Reapportionment in U.S. Elections
Stephen K. Medvic
3 Outside Money and Inside Policy: Campaign Finance in Federal Election
R. Sam Garrett
4 The Role of Political Parties
David A. Dulio and John S. Klemanski
PART II Campaign Context
5 Campaign Management: The Key Elements of a Campaign
Anne Caprara
6 The Uses and Challenges of Survey Research in Election Campaigns
Glen Bolger
7 Primaries: The Key to Understanding Party Factions in American Politics
Elaine C. Kamarck
PART III The Dynamics of the Campaign
8 Microtargeting and Big Data
Tom Bonier
9 Paid Media
Terrance Green
10 How Digital Changed the Political Landscape
Scott Goodstein
11 The Changing Dynamics of Campaign Media: Earned and Owned
Ron Elving
12 Field Organizing in Political Campaigns
Alicia Kolar Prevost
Conclusion
Candice J. Nelson, James A. Thurber and David A. Dulio