Peter Shankman

Can We Do That?! (eBook, PDF)

Outrageous PR Stunts That Work -- And Why Your Company Needs Them

• Format: PDF

Produktbeschreibung

This fun and friendly book looks at real-life PR stunts that will blow your mind and inspire you to develop innovative and creative ways to get your company noticed. PR guru Peter Shankman chronicles the most ridiculous, outrageous, and possibly crazy PR stunts of all time--explaining why some work and others don't. This is a funny, insightful guide to winning the PR game.

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Produktdetails

• Verlag: For Dummies
• Seitenzahl: 224
• Erscheinungstermin: 5. Juni 2008
• Englisch
• ISBN-13: 9780470116418
• Artikelnr.: 37290432

Autorenporträt

Peter Shankman is the CEO of The Geek Factory, Inc., a marketing and PR strategy firm, whose clients have included Snapple Beverage Group, Napster, and the Discovery Channel. He is also CEO of AirTroductions, the Internet's first in-flight dating and networking service. He lives in New York and frequently speaks at trade shows and conferences on PR, marketing, and creativity.

Inhaltsangabe

Acknowledgments.
Chapter 1. Who Am I, and Why the Heck Should You Listen to Me?
You don't know me from anyone-but I'm known. And I've gotten my clients
known. Who am I? Why should you listen to me?
Chapter 2. PR Basics.
What IS PR? What is GOOD PR? What is BAD PR? What makes reported want to
listen? What makes them want to shut you off and block your e-mail from
their system? What makes reported and the public happy? What makes them
unhappy?
Chapter 3. Coming Up with the Off-the-Wall Idea, and Making It Stick.
Talking about how no to be afraid of reaction to an idea, the beginnings of
how to think differently, ways to get into that kind of think-different
mindset, getting out of the office and into a good brain...ROAR to get your
idea approved!
Chapter 4. Coming Up with and Implementing the Big Idea-Part One.
WebDive 2000 and our first of many "ARE YOU INSANE?" comments.
Chapter 5. Coming Up with and Implementing the Big Idea-Part Two.
The Flying Fingers Yarn Bus-Best Campaign of 2005.
Chapter 6. Coming Up with and Implementing the Big Idea-Part Three.
The AirTroductions Launch-One website, over 250 media outlets around the
world.
Chapter 7. Coming Up with and Implementing the Big Idea and what Happens
When It's Too Successful?
The RegisterFree.Com Free Domain Name Hour-Or, how to shut down the
Internet.
Chapter 8. What Happens When You Lose Your Voice?
Legal has just told you to shut up. Or a 60 Minutes crew is waiting in your
lobby. No matter how much fun PR is, there's always crisis management to
think of. A Primer.
Chapter 9. You Don't Have to run Over Someone to Get Press.
It's not about celebrity all of the time. In fact, sometimes it can be,
just by note being.
Chapter 10. What Happens When Your Perfectly Thought-Out Plan Hits a Snag?
When your parachute opens and you get spun around, line twists are often
the result. Kicking out of them tends to work and get you down safely.
Here's how to kick out of potential snags that could leave you hung up.
Chapter 11. Putting It All Together.
Wrap-ups, what we've learned, what if something happens that we didn't talk
about.
Chapter 12. The Resources Section!
Places to get more info, websites, mailing lists, groups, organizations,
etc.
Index.