In fascinating and iconoclastic detail - on everything from the cash in your pocket to the food on your plate and the shape of our working lives - Cancel the Apocalypse describes how the relentless race for economic growth is not always one worth winning, how excessive materialism has come at a terrible cost to our environment, and hasn't even made us any happier in the process.
Simms believes passionately in the human capacity for change, and shows how the good life remains in our grasp. While global warming and financial meltdown might feel like modern day horsemen of the apocalypse, Simms shows how such end of the world scenarios offer us the chance for a new beginning.
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