B. Arbour

Candidate-Centered Campaigns (eBook, PDF)

Political Messages, Winning Personalities, and Personal Appeals

• Format: PDF

Produktbeschreibung

The book discussed how contemporary political campaigns are increasingly sensitive to candidate-centered appeals, analyzing the strengths and weaknesses of their own candidate to determine how their personalities, backgrounds, and likability and background fit into a campaign narrative, theme, and issue agenda.

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Produktdetails

• Verlag: Palgrave Macmillan US
• Seitenzahl: 204
• Erscheinungstermin: 30. April 2016
• Englisch
• ISBN-13: 9781137387370
• Artikelnr.: 46922817

Autorenporträt

Brian Arbour is an Assistant Professor of Political Science at John Jay College at the City University of New York, USA. He also serves as a member of the Decision Team for Fox News Channel and has published articles on The Monkey Cage (http://www.washingtonpost.com/blogs/monkey-cage/wp/2014/08/28/why-do-political-campaigns-tell-us-what-their-candidates-have-done-instead-of-what-they-are-going-to-do/)