B. Arbour

Candidate-Centered Campaigns (eBook, PDF)

Political Messages, Winning Personalities, and Personal Appeals

• Format: PDF

Produktbeschreibung

The book discussed how contemporary political campaigns are increasingly sensitive to candidate-centered appeals, analyzing the strengths and weaknesses of their own candidate to determine how their personalities, backgrounds, and likability and background fit into a campaign narrative, theme, and issue agenda.

Produktdetails

• Verlag: Palgrave Macmillan US
• Erscheinungstermin: 30. April 2016
• Englisch
• ISBN-13: 9781137387370
• Artikelnr.: 46922817

Autorenporträt

Brian Arbour is an Assistant Professor of Political Science at John Jay College at the City University of New York, USA. He also serves as a member of the Decision Team for Fox News Channel and has published articles on The Monkey Cage (http://www.washingtonpost.com/blogs/monkey-cage/wp/2014/08/28/why-do-political-campaigns-tell-us-what-their-candidates-have-done-instead-of-what-they-are-going-to-do/)

Inhaltsangabe

1. The Role of the Candidate in Campaign Messages 2. Why Campaigns Use Candidate-Centered Messages 3. Candidates and Campaign Planning 4. The Use of Candidate-Centered Appeals 5. The Types of Candidate-Centered Appeals 6. Candidate-Centered Appeals and Personal Issues 7. The Effect of Candidate-Centered Appeals 8. Candidate- Centered Appeals and Citizens