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Essay aus dem Jahr 2012 im Fachbereich BWL - Investition und Finanzierung, Note: 9, Universiteit Maastricht, Sprache: Deutsch, Abstract: In 1996, the board and senior executives of Atlantic Aquaculture, Inc., arranged a meeting considering a major change in its corporate strategy. Atlantic Aquaculture has been a market leader ever since in the seafood industry. However, due to increased competition, especially from low-cost foreign producers, they are forced to consider their strategy. Furthermore, the U.S. experienced slow economic growth resulting in massive layoffs, which consequently made the consumer more price-sensitive with their fish selection. Additionally, the demand for freshwater fish, such as trout, has been increasing. Hence, the freshwater market provides an excellent opportunity to recapture market share in the seafood industry. In the upcoming questions, we will analyse which strategy they should pursue and whether the freshwater market provides a good investment opportunity.