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Case Study from the year 2018 in the subject Business economics - Business Management, Corporate Governance, grade: 1, , language: English, abstract: This case study on Amazon deals with the central question of whether the company, as the largest e-commerce platform, can use its popularity and large number of customers to gain a foothold in the offline retail segment. The case study includes several analyzes and solutions. The central question should be clarified as to whether entry into the stationary trade makes sense and which important details and steps must be taken by the founder Jeff Bezos in order to make this another Amazon success story.