Jillian Dawes Farquhar

eBook, PDF

Case Study Research for Business (eBook, PDF)

Beschreibung

The only case study research textbook written exclusively for students of Business and related disciplines.

Using a step-by-step approach, Case Study Research for Business takes you right through the case study research process from research design and data collection using qualitative and quantitative methods, to research analysis, writing up and presenting your work.

Key features:

- Takes a multidisciplinary approach to case study research design by drawing on research philosophies to improve student understanding of these critical research traditions and hence provide firmer theoretical foundations for their research

- Coverage of contemporary topics such as research ethics and access

- Packed with practical examples from all areas of business

- Pedagogical features include vignettes, exercises and 'cases' which directly relate to business research

Case Study Research for Business will prove a valuable resource for undergraduate, postgraduate and research students of business and related disciplines.

Technische Details

• Geräte: PC
• ohne Kopierschutz

Barrierefreiheit

• Text-to-Speech

Autor

Jillian Farquhar PhD, is currently Professor of Management Research at Solent University and Research Associate at the University of Pretoria, having previously held a number of senior positions at UK universities. She has published academic and practitioner articles, book chapters and authored two books centred around marketing strategies and research methods.

From a marketing perspective her work has mainly been on marketing in the financial services sector, in particular research issues related to branding. She has also been editor of the major journal in that field - the International Journal of Bank Marketing currently with a special issue on sub-Saharan Africa in production. She also sits on the editorial boards of the Service Industries Journal and the Journal of Financial Services Marketing. Her research in marketing is at the moment focused on negative aspects of branding and cross-cultural consumption.

An early interest in qualitative research methods has blossomed into an acknowledged expertise with visits to institutions all over the world to advise on research methods and how to publish with those methodologies. Current investigations include triangulation and selection in qualitative research with articles forthcoming.

She has extensive experience of PhD supervision and examining, having managed PhD programmes in two UK business schools. She is committed to ensuring a good student experience as well as instilling a thorough understanding of research methods.

Produktdetails

• Verlag: SAGE Publications
• Seitenzahl: 144
• Erscheinungstermin: 16. August 2012
• Englisch
• ISBN-13: 9781446258767
• Artikelnr.: 38406473