Patricia Swann

Cases in Public Relations Management (eBook, ePUB)

The Rise of Social Media and Activism

• Format: ePub

Produktbeschreibung

Now in its third edition, Cases in Public Relations Management uses recent cases in strategic communication designed to encourage discussion, debate, and exploration of the options available to today's strategic public relations manager, with the help of extensive supplemental materials.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 634
• Erscheinungstermin: 7. August 2019
• Englisch
• ISBN-13: 9781351613507
• Artikelnr.: 57457309

Autorenporträt

Patricia Swann, former dean of the School of Business and Justice Studies, is a professor of public relations and management at Utica College, USA. She is the executive director of the Raymond Simon Institute for Public Relations and Journalism and the past head for the Public Relations Division of the Association for Education in Journalism and Mass Communication. She has 20 years of experience in the public relations and journalism industries and has garnered numerous awards for her work.