Celebrity, Convergence and Transformation (eBook, PDF)

Redaktion: Brownlie, Douglas; Kerrigan, Finola; Hewer, Paul

• Format: PDF

Produktbeschreibung

Bringing together the latest thinking on both celebrity brands and celebrity culture from academics specialising in the field of marketing, this book explores a range of insightful contexts in order to add vigour and vitality to our understanding of the connections between celebrities, markets and culture. This book was originally published as a special issue of the Journal of Marketing Management.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 276
• Erscheinungstermin: 28. Juli 2017
• Englisch
• ISBN-13: 9781351742702
• Artikelnr.: 56950134

Inhaltsangabe

Introduction: Celebrity, convergence and transformation 1. Marketing and
the cultural production of celebrity in the era of media convergence 2.
Puppets of necessity? Celebritisation in structured reality television 3.
Producing and consuming celebrity identity myths: unpacking the classed
identities of Cheryl Cole and Katie Price 4. The spectacularization of
suffering: an analysis of the use of celebrities in 'Comic Relief' UK's
charity fundraising campaigns 5. 'And Ziggy played guitar': Bowie, the
market, and the emancipation and resurrection of Ziggy Stardust 6.
Nigellissima: a study of glamour, performativity and embodiment 7.
Fabricating celebrity brands via scandalous narrative: crafting, capering
and commodifying the comedian, Russell Brand 8. The authentic celebrity
brand: unpacking Ai Weiwei's celebritised selves 9. The production and
consumption activities relating to the celebrity artist 10. Unpacking
celebrity brands through unpaid market communications 11. Celebrities as
human brands: an investigation of the effects of personality and time on
celebrities' appeal