Fykaa Caan, Angela Lee

Celebrity Fashion Marketing (eBook, ePUB)

Developing a Human Fashion Brand

• Format: ePub

Produktbeschreibung

This book explores the concept of the celebrity as a human fashion brand, and the effectiveness of the celebrity in promoting fashions and shaping the identity and decisions of fashion consumers.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 144
• Erscheinungstermin: 21. Februar 2023
• Englisch
• ISBN-13: 9781000830958
• Artikelnr.: 67272150

Autorenporträt

Dr Fykaa Caan is a celebrity fashion marketing specialist, working with celebrity A-list clients, fashion brands, and Influencers. Her area of specialism includes celebrity fashion marketing, consumer behaviour, consumer psychology, influencer fashion, human brands, and human behaviour. With the media company she works with in London, her portfolio includes attending/writing for London, New York, Paris fashion week events, Adele X Sami Knight X Rehab, Audi X Olivier Awards, David Beckham X Jaguar X Lunaz, Nicole Scherzinger's Debut Bedding Collection 'Nalu', TCM, The Daily Telegraph, Boss (Gerard Butler), Ralph Lauren, Gieves & Hawkes, Hacket, BFI, BAFTA, The British Fashion Council, The Fashion Awards, and many more.

Professor Angela Lee is Associate Dean (Research) at the University College of Estate Management, UK. She has published more than 300 journals and conference publications based on her research, as well as five books, and managed numerous externally funded research projects to successful completion. In addition to her associate dean positions, she has previously held head of department roles at the Universities of Salford and the University of Huddersfield, UK.

Inhaltsangabe

Acknowledgements
List of abbreviations
Foreword
Table of Contents
1. Introduction
2. The Fashion Celebrity
3. The Fashion Celebrity Marketer
4. The Fashion Consumer
5. The Human Fashion Brand Model. 6. Conclusion
Index.