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This e-book features papers from participants attending the CBIM Academic Workshop 2008, the theme of which was &quote;Innovating B2B Marketing: Processes, Coordination and Value&quote;. This e-book features seven papers from the CBIM 2008 Workshop: the papers selected are a cross-section of those presented at the workshops.

Produktbeschreibung
This e-book features papers from participants attending the CBIM Academic Workshop 2008, the theme of which was "e;Innovating B2B Marketing: Processes, Coordination and Value"e;. This e-book features seven papers from the CBIM 2008 Workshop: the papers selected are a cross-section of those presented at the workshops.

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