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Master's Thesis from the year 2023 in the subject Business economics - Banking, Stock Exchanges, Insurance, Accounting, Addis Ababa University (School of Commerce), course: Business Leadership, language: English, abstract: This research project was aimed to describe the challenge and opportunities of agent banking adoption in Ethiopian banking industry. In order to achieve the objective of this study and answer the research questions the researcher adopted descriptive research design and mixed research approach. A total of sixty-five (65) questionnaires were distributed of which 53 questionnaires were distributed to Awash Bank East Addis Ababa Region Staffs, Awash Bank Digital Banking Directorate at Head Office and 12 questionnaires were administered to Awash Bank Agents found in East Addis Ababa Region or District. Purposely sampled method was applied to select the respondents and the researcher received sixty-three (63) responses from (65) questionnaires.