Challenges of developing brand India (eBook, PDF)
The Incredible India Campaign
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Essay from the year 2016 in the subject Tourism - Miscellaneous, grade: 1.7, NHTV Breda University of Applied Sciences, course: Tourism Destination Management, language: English, abstract: The essay illustrates the challenges of developing the tourism marketing brand for India, taking into account the context in which the "Incredible India" campaign was created.
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