Markus Kaiser, Nicole Schwertner

Change Management In The Communications Industry (eBook, PDF)

Change Processes In Media Companies And In Corporate Communications

• Format: PDF

Produktbeschreibung

In media companies and in corporate communications, digital channels are being added to traditional channels. The content is often produced in newsrooms. There is a growing awareness that communication measures are radically oriented towards the needs of the user. In these change processes, special emphasis must be placed on involving the employees. Because only then will the change process be economically successful. This essential shows why media companies and communication departments need a live change culture and how they can approach change systematically.

Produktdetails

• Verlag: Springer Fachmedien Wiesbaden
• Erscheinungstermin: 9. August 2022
• Englisch
• ISBN-13: 9783658359607
• Artikelnr.: 70040937

Autorenporträt

Markus Kaiser is professor for media innovations and change processes in the communications industry at the Technical University of Nuremberg, journalist and management consultant.
Nicole Schwertner is the project manager of “More Quality in Teaching” at the Technical University of Nuremberg and a consultant at Change Consulting Kaiser // Schwertner.

Inhaltsangabe

Basics of change management in media companies and in corporate communication.- Industry-specific change processes such as the introduction of newsrooms, social media channels or corporate publishing.- Guidelines for change communication.