The book takes an interdisciplinary approach, drawing from history, religion, and sociology to examine how holidays serve as powerful platforms for promoting social cohesion. For example, the tradition of Ramadan charity illustrates how religious observances can inspire widespread generosity and support for those in need. It offers a comparative analysis of various charitable traditions, identifying both their unique features and common threads.
Structured in three parts, the book first lays the theoretical and historical groundwork, then delves into specific case studies such as Giving Tuesday and Ramadan, before synthesizing broader conclusions. It considers the impact of commercialization on holiday giving and provides valuable insights for those interested in philanthropy, cultural understanding, and the nonprofit sector.
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