Josephson tells this story from all sides: the transformation of the chicken from backyard scratcher to hyper-efficient industrial meat-product has been achieved due to the skill of entrepreneurs who first recognized the possibilities of chicken meat and the gene scientists who bred the plumpest and most fertile birds. But it has also been forced through by ruthless capitalists and lobbyists for "big farmer", at the expense of animal welfare and the environment. With no sign of our lust for chicken abating, we're now reaching a crisis point: billions of birds are slaughtered every year, after having lived lives that are nasty, brutish and short. The waste from these victims is polluting rivers and poisoning animals. We're now plunging "egg-first" into environmental disaster.
Alongside this story Josephson tells another, of an animal with endearing characteristics who, arguably, can lay claim to being man's best friend long before the dog reared its snout or the cat came in from the cold. Lionized in medieval romances and modern cartoons, the chicken's relationship to humanity runs deep; by treating these animals as mere food products, we become less than human.
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Australian Book Review
"This book swiftly and very readably outlines the century-long rise of [factory farming corporations] and the re-creation of the chicken into the world?s staple food. Josephson brings the various corporate and scientific personalities of his story alive, and despite the relatively breezy tone he?s chosen to adopt, he never flinches from the ugly reality of his subject."
Open Letters Review
"Wise and scrupulously referenced."
The Spectator Magazine