James Haggerty

Chief Crisis Officer (eBook, ePUB)

• Format: ePub

Produktbeschreibung

In this modern, media-saturated business and social environment, "crisis response" is most often dominated by communications concerns-ensuring the public, media, employees, and other stakeholders know:

• What has happened;
• What may happen next; and
• What you are doing about it.

And with Twitter, Facebook, Instagram, and other platforms, a fumbled, ineffective public response can mean the difference between a crisis that is managed... and a crisis that manages you.

Chief Crisis Officer is built on the premise that every company and organization needs to identify a leader and structure for an effective and efficient crisis communications response. Using a mixture of real-life examples, analysis, and tactical guidance, this book breaks down crisis events into their component parts and provides both a strategic approach and the proper tools to enable the Chief Crisis Officer to assemble his or her team and respond when the inevitable crisis occurs.

Getting ready-and effectively cleaning up the mess-is what Chief Crisis Officer is all about.

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Produktdetails

• Verlag: Hart + Harvest Press
• Seitenzahl: 254
• Erscheinungstermin: 15. Mai 2023
• Englisch
• ISBN-13: 9798987356937
• Artikelnr.: 68207708