Sui Yan

China in Symbolic Communication (eBook, PDF)

• Format: PDF

Produktbeschreibung

In this book, a full range of symbols and seemingly discrete social phenomena are given lucid explanations based on the interdisciplinary theories of semiotics and communication. It seeks to make Western semiotic findings bear closely on Chinese social reality and accomplish an updated contribution to semiotics.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 140
• Erscheinungstermin: 31. Juli 2017
• Englisch
• ISBN-13: 9781351613033
• Artikelnr.: 48960790

Autorenporträt

Sui Yan is a professor of School of Journalism and Communication, Communication University of China. His main research fields include semiotic theories of communication, Internet communication and media culture.

Inhaltsangabe

List of figures. The Distorted Symbols about China Chapter 1: The
Metalanguage's Mechanism of Communicating the Whole via the Part and the
Strategy of Corporate Communication Chapter 2: The Semantic Multiplicity of
Symbolic Signification: the Evolution of Classic Chinese Symbols through
History Chapter 3: The Selectivity of Symbolic Signifiers: the Root Cause
for the Communication of Negative Chinese Images in Modern Times Chapter 4:
The Metalanguage's Mechanism of Communicating the Whole via the Part: How
the Image of China is Constructed via Non-Government Symbols Chapter 5: The
Mechanism of Synergic Communication between Two Systems of Signifiers: the
International Communication of the Chinese Media Chapter 6: The "APEC
Blue": the Transmutation of Symbols from Mass Communication to Groups
Communication Chapter 7: The Characteristics of Strong Symbols and their
Power of Communication Conclusion. Postscript. Bibliography. Index