Ilan Alon

Chinese Economic Transition and International Marketing Strategy (eBook, PDF)

• Format: PDF

Produktbeschreibung

As China's markets evolve, marketing strategy must adapt to meet changing circumstances. Alon and his contributors provide a comprehensive look at how economic transition affects marketings strategies across a wide range of industries, including telecommunications, the auto industry, the hospitality industry, the airline industry, textiles, cosmetics, and wine. In addition, they discuss the changing situation of joint ventures, collective enterprises, and state-owned businesses. Bringing divergent perspectives to bear from Hong Kong, the United States, the United Kingdom, Australia, New Zealand, and China itself, the marketers and scholars who contributed to this volume have integrated research relating to economic transition with strategic considerations for more effective and competitive marketing plans. In addition to the industry-specific information, this volume includes chapters on entry barriers, e-commerce, market research, branding, and promotion.

Produktdetails

• Verlag: Bloomsbury Publishing Inc
• Seitenzahl: 352
• Altersempfehlung: ab 7 Jahre
• Erscheinungstermin: 30. März 2003
• Englisch
• ISBN-13: 9780313053733
• Artikelnr.: 37834662

Autorenporträt

ILAN ALON is Associate Professor of International Business at Crummer Graduate School of Business, Rollins College, in Winter Park, Florida.

Inhaltsangabe

Forward by Shaomin Li Introduction by Ilan Alon International Marketing in
China International Market Entry into China by David Reid Performance of
Market Followers in the International Market: The Case of China by Yigang
Pan and Shaomin Li A Comparison of Popular Chinese and U.S. Home Pages by
Wenyong Zhao, et al. Chinese E-Business Strategy: The Case of Haier by
Peter Ping Li and Tung-lung Chang Market Research Issues in China: The
Pharmaceutical Industry by Phil Stern, Sue Bridgewater, and Wang Bo The
Development of Domestic Brands in China by Michael T. Ewing, et al.
Examining the Market Strategies Employed by Chinese Sales Letters by Yunxia
Zhu Development and Competition in Selected Industries Upgrading China's
Competitive Advantage: The Case of Zhongguancun Science and Technology Park
by Mei Qi, Yanyu Zhao, and Peter Enderwick The New Jewelry: Cell Phones in
China by David Reid PC Industry in China: Evolution and Competitive
Dynamics by Alev M. Efendioglu Marketing Wine in China by Michael
Beverland, Philip Bretherton, and Peter Carswell Marketing Strategy in the
Chinese Cosmetics Industry by Patricia M. Anderson and Xiaohong He The
Development of the Hotel Sector in China by Ray Pine and Ping-Shu Qi The
New Frontiers of the Chinese Car Industry by Tom Dennelly, K. Mellahi, and
Janet Tally Airline Industry in China: Evolution and Competitive Dynamics
by Alev M. Efendioglu The Competitive Nature of the Chinese Textile and
Apparel Industry by Doren Chadee and Gerry Jing State-Owned and Collective
Enterprises Leadership and Alienation in State-Owned Enterprises and
International Joint Ventures in China by Moshe Banai and Jason Hu
Socialization of Chinese Employees in Chinese and Multinational
Organizations by Cheryln Skromme Granrose and Paula D. Harveston A Supply
Chain and Organizational Approach to Chinese State-Owned Enterprise
Performance by Richard Germain and Xiaohua Lin Chinese Township and Village
Enterprises in Transition by David Pollard Some Final Reflections on
Economic Transition and International Marketing Activities in China by Ilan
Alon