Chinese TV in the Netflix Era (eBook, ePUB)

Redaktion: Xu), Xu Xiaying (Richard; Hui, Liu

• Format: ePub

Produktbeschreibung

Subscription-video-on-demand (SVOD) services are available on many online video-streaming platforms (VSPs) in China, such as iQiyi, Youku and Tencent Video, backed by Baidu, Alibaba and Tencent groups (BAT), respectively. The video content on these platforms can be the same shows as those broadcasted on national or provincial television stations or originally produced and exclusively streamed on the VSP. Meanwhile, VSPs purchase the distribution rights of foreign films and television series to enrich the content pool. This book aims to provide an account of Chinese television, particularly online drama series, or webisodes, with an awareness of the existence and competition of Netflix, covering topics on business strategies of VSPs, original content production trends, trans-media stories telling cases, audience behaviors and practitioner insight.

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Produktdetails

• Verlag: Anthem Press
• Seitenzahl: 100
• Erscheinungstermin: 4. April 2023
• Englisch
• ISBN-13: 9781839987069
• Artikelnr.: 68205900

Autorenporträt

Xiaying Xu received his Ph.D. in communication from the University of Macau in 2016. Hui Liu is Professor of School of Media and Communication at Shenzhen University, visiting scholar in the Producer Program of School of Theatre Film and Television in University of California, Los Angeles (2015)

Inhaltsangabe

Introduction Xiaying Xu; Chapter 1. Webisode Distribution and Globalization
Strategies of Video-Streaming Platforms: Taking iQIYI as an Example Zhixia
Mo and Hui Liu; Chapter 2. The Production of High-Quality Homemade Short
Dramas on Chinese Networks: The Example of iQIYI's Mist Theater Jia Xian
and Qinqin Ren; Chapter 3. What Are They Bullet-Screening About? A Content
Analysis of Bullet Screen Comments about Crime Crackdown (2021) Xiaying Xu
and Qingyuan Zhao; Chapter 4. Content, Platforms and Distribution:
Challenges and Prospect in the Field of Webisode Productions Wei Jiang and
Pengcheng Zhou; Notes on Contributors; Index