Kim L. Fridkin (Arizona State University), Patrick J. Kenney (Arizona State University)

Choices in a Chaotic Campaign (eBook, PDF)

Understanding Citizens' Decisions in the 2020 Election

• Format: PDF

Produktbeschreibung

In Choices in a Chaotic Campaign, Kim Fridkin and Patrick Kenney explore the dynamic nature of citizens' beliefs and behaviors in response to the historic 2020 presidential campaign. In today's political environment where citizens can effortlessly gather information, it is important to move beyond standard political characteristics and consider the impact of pre-existing psychological predispositions. Fridkin and Kenney argue these predispositions influence assessments of campaign events and issues, and ultimately alter citizens' voting decisions. The book relies on data from an original three-wave panel study of over 4,000 people interviewed in September, October, and immediately after Election Day in November 2020. The timing of the surveys provides the analytical leverage to explore how views of the campaign alter citizens' impressions of the candidates. The book demonstrates that expanding the relevant citizen characteristics to include psychological predispositions increases our ability to understand how campaigns influence voters' decisions at the ballot box.

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Produktdetails

• Verlag: Cambridge University Press
• Erscheinungstermin: 15. Mai 2024
• ISBN-13: 9781009445887
• Artikelnr.: 72477728

Autorenporträt

Kim L. Fridkin is a Foundation Professor of Political Science at Arizona State University. With Patrick J. Kenney, she is the author of Taking Aim at Attack Advertising (2019) and The Changing Face of Representation: The Gender of US Senators and Constituent Communications (2014).

Inhaltsangabe

1. Understanding how campaigns matter; 2. 'A hot mess inside a dumpster
fire inside a train wreck': understanding the impact of the first
presidential debate; 3. The priming of covid-19 during the campaign: the
consequences of trump's coronavirus diagnosis; 4. The murder of George
Floyd: how views of black lives matter and policing affected campaign 2020;
5. 'A rigged election': how views about election integrity altered the
campaign; 6. How citizens impressions of the candidates influence vote
choice; 7. The impact of campaign messages on the decision to vote; 8. How
campaign 2020 matters.