Waldemar Cudny

City Branding and Promotion (eBook, PDF)

The Strategic Approach

• Format: PDF

Produktbeschreibung

The book presents the rules of creating a city promotion and branding strategy. It presents the problems of the strategic management of urban areas, various types of development strategies designed for cities, and the individual principles of creating a city promotion and branding strategy.

---

Dieser Download kann aus rechtlichen Gründen nur mit Rechnungsadresse in A, B, BG, CY, CZ, D, DK, EW, E, FIN, F, GR, HR, H, IRL, I, LT, L, LR, M, NL, PL, P, R, S, SLO, SK ausgeliefert werden.

Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 196
• Erscheinungstermin: 15. April 2019
• Englisch
• ISBN-13: 9781351041935
• Artikelnr.: 56393522

Autorenporträt

Waldemar Cudny specializes in urban and tourism geography. He is a graduate of the Department of Geography at the University of Lódz, Poland. Currently he holds a position of Associate Professor at the Jan Kochanowski University (JKU) in Kielce, Poland.

Inhaltsangabe

1. Introduction 2. Setting the agenda 3. Defining the current situation:
developing the analytical part of the strategy 4. Creating the strategic
part and strategy implementation 5. City branding and promotion strategy
for Tomaszów Mazowiecki (Poland) 6. Summary