Haiyan Lu

City Branding in Chinese Megacity Regions (eBook, PDF)

Against the Background of Ecological Modernization

• Format: PDF

Produktbeschreibung

This book introduces a comprehensive conceptual framework which examines the impact of ecological modernization on city branding, using Chinese megacity regions as examples.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 150
• Erscheinungstermin: 31. Juli 2024
• Englisch
• ISBN-13: 9781040102978
• Artikelnr.: 70883659

Autorenporträt

Haiyan Lu is an assistant professor in Harbin Institute of Technology (Shenzhen). Her research interests include regional development, carbon emission efficiency, low carbon city, city branding, infrastructure governance and individual green behaviour.

Inhaltsangabe

1. Introduction 2. Impact of ecological modernization based city branding
theories 3. Impact of ecological modernization in government promotion and
individual perceptions of city branding 4. Impact of ecological
modernization in city branding evolution 5. City Branding by municipalities
in multi-Level Governance 6. City branding reflected in smart eco city
projects 7. Conclusion