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Only those who are sure of their origin can know their destination. True to this principle, Anna Bálint for the first time presents the history of Clariant, the globally operating chemical company which was formed by a merger of Sandoz and Hoechst. Eyewitness accounts complete the portrait and give an informative as well as entertaining insight into the demanding task of successfully melding two distinct corporate cultures into a single strong and innovative enterprise.
Only those who are sure of their origin can know their destination. True to this principle, Anna Bálint for the first time presents the history of Clariant, the globally operating chemical company which was formed by a merger of Sandoz and Hoechst. Eyewitness accounts complete the portrait and give an informative as well as entertaining insight into the demanding task of successfully melding two distinct corporate cultures into a single strong and innovative enterprise.
Anna Bálint studied Business Administration, History and European Ethnology and earned her doctorate in Art History in 1997. As an author, consultant and art expert, she values interdisciplinary relationships. When working on a book project, she performs all the conceptual, content and creative steps by herself. Anna Bálint has gained particular renown in the field of critical examination of contemporary corporate history.
Inhaltsangabe
Contents Preface 7 The globalisation of dyeing: How the dyeing trade developed 9 The history of Sandoz 25 Initial public offering 1995 49 Fending for itself 63 The history of Hoechst 73 High time for Hoechst! 85 Teasing is a sign of affection 111 'Mergeritis' 121 BTP and the consequences 147 Vital changes 179 2006-2008 197 Corporate culture 217 Epilogue 233 Biographies 237 Appendix 253 Interviews 259 List of literature and references 266 Index of photos and illustrations 281 Copyrights 285 Members of the Board of Directors and Board of Management 1995-2008 286 Index of Names 292 Index 297
Contents Preface 7 The globalisation of dyeing: How the dyeing trade developed 9 The history of Sandoz 25 Initial public offering 1995 49 Fending for itself 63 The history of Hoechst 73 High time for Hoechst! 85 Teasing is a sign of affection 111 'Mergeritis' 121 BTP and the consequences 147 Vital changes 179 2006-2008 197 Corporate culture 217 Epilogue 233 Biographies 237 Appendix 253 Interviews 259 List of literature and references 266 Index of photos and illustrations 281 Copyrights 285 Members of the Board of Directors and Board of Management 1995-2008 286 Index of Names 292 Index 297
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