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Take click-through rate one step further. There has never been a click-through rate Guide like this.
It contains 28 answers, much more than you can imagine; comprehensive answers and extensive details and references, with insights that have never before been offered in print. Get the information you need--fast! This all-embracing guide offers a thorough view of key knowledge and detailed insight. This Guide introduces what you want to know about click-through rate.
A quick look inside of some of the subjects covered: Mobile advertising - Types of mobile ads, Pay per click - Bid-based PPC, Click-through rate - Email CTR, Clickthrough rate - Email CTR, A/B testing, Cost per click - Bid-based PPC, Social shopping - Benefits of social shopping for retailers, Bing Ads - Technology, View-through rate - The problem with clicks, Recommendation system - Beyond Accuracy, Usability testing - A/B Testing, Clickthrough rate - Purpose, Customer engagement - Customer engagement as a metric, Google Catalogs - User experience (UX), Web analytics - On-site web analytics technologies, The Hunger Site - Mechanics, Recommendation systems - Beyond Accuracy, Online advertising - History, Internet marketing - Trick banners, Online advertising - Trick banners, Click fraud - Organization, Internet marketing - Sponsored search, Landing page, Google privacy - Do Not Track, Internet marketing - History, Meta tag - The description attribute, Online advertising - Sponsored search, User testing - A/B testing, and much more...
It contains 28 answers, much more than you can imagine; comprehensive answers and extensive details and references, with insights that have never before been offered in print. Get the information you need--fast! This all-embracing guide offers a thorough view of key knowledge and detailed insight. This Guide introduces what you want to know about click-through rate.
A quick look inside of some of the subjects covered: Mobile advertising - Types of mobile ads, Pay per click - Bid-based PPC, Click-through rate - Email CTR, Clickthrough rate - Email CTR, A/B testing, Cost per click - Bid-based PPC, Social shopping - Benefits of social shopping for retailers, Bing Ads - Technology, View-through rate - The problem with clicks, Recommendation system - Beyond Accuracy, Usability testing - A/B Testing, Clickthrough rate - Purpose, Customer engagement - Customer engagement as a metric, Google Catalogs - User experience (UX), Web analytics - On-site web analytics technologies, The Hunger Site - Mechanics, Recommendation systems - Beyond Accuracy, Online advertising - History, Internet marketing - Trick banners, Online advertising - Trick banners, Click fraud - Organization, Internet marketing - Sponsored search, Landing page, Google privacy - Do Not Track, Internet marketing - History, Meta tag - The description attribute, Online advertising - Sponsored search, User testing - A/B testing, and much more...
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