Faith Popcorn

Clicking (eBook, ePUB)

17 Trends That Move Your Business And Your Life

• Format: ePub

Produktbeschreibung

From the woman who made Cocoon a verb, who predicted the rise of the four-wheel drive, the ascent of home delivery, and the retreat from the corporate rat race to home-based businesses, comes Clicking, the unique book that shows you how to apply today's trends in culture, business and lifestyle. In a completely updated edition, Faith Popcorn and Lys Marigold pinpoint the 17 trends that are changing America.

SOME OF THE TRENDS THAT YOU'LL FIND INSIDE:

COCOONING: Consumers are running for protection from the unpredictable realities of the outside world.

FANTASY ADVENTURE: Consumers Are Actively Seeking Risk-Free Thrills

ERGONOMICS: To Offset A Depersonalized Society, Consumers Are Demanding Individual Recognition

THE VIGILANTE CONSUMER: Consumers Are Proudly Using Pressure & Politics To Manipulate Markets

FEMALE THINK: Relationship Buying Is Affecting Transaction Buying

CLANNING: Consumers Are Joining Groups That Affirm Their Feelings And Beliefs

ATMOSFEAR: Pollution And Contamination Are Stirring Up A Storm Of Doubt In Consumers

Clicking is an invaluable road map that will show you how to navigate the trends and Click with success. It is about possibilities, taking chances, and taking charge of your future - now.

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Produktdetails

• Verlag: Faith Popcorn's BrainReserve
• Erscheinungstermin: 1. Januar 1998
• Englisch
• ISBN-13: 9780989594448
• Artikelnr.: 41167494

Autorenporträt

Faith Popcorn, bestselling author of The Popcorn Report and chairman of BrainReserve, Inc., the New York-based marketing consulting firm she founded in 1974, is recognized as America's foremost trend expert. Identifying such sweeping societal concepts as "Cocooning," "Cashing Out," "FemaleThink," and "Pleasure Revenge," she has developed a unique method of understanding consumer needs to prepare her clients for the future marketplace. As key strategist for BrainReserve, Popcorn uses her insight on cultural and business trends to develop new products, reposition established brands, and define areas of new business opportunity. Documented as having a 95% accuracy rate, Popcorn correctly predicted the demand for fresh foods, four-wheel drives, and the failure of New Coke. She was the first to target the stay-at-home syndrome and to anticipate the explosive growth in home delivery, home businesses, and home shopping. Her hour-long seminar, which focuses on how today's trends are affecting consumer lifestyles and purchase behavior, has been presented to thousands of audiences across the globe. Popcorn is a graduate of New York University and New York's High School for the Performing Arts. She lives and works in Manhattan and Wainscott, New York.