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Seminar paper from the year 2012 in the subject Business economics - Company formation, Business Plans, grade: 1, Vienna University of Economics and Business (WU Executive Academy), language: English, abstract: “Climb Beyond” is a summary for full featured service in the indoor climbing market with the goal to make this sport more attractive and enjoyable to everyone. The key product is a device that can observe any climbing route and track a climber on it. This tracking information can be reprojected by a laser beam onto the climbing wall enabling any inexperienced climber to get immediate help while being stuck on the wall. The information can also be used for later analyzing and teaching. Once installed, this product will enable visitors to get a much better climbing experience and advance further more easily. This document is an opportunity assessment plan trying to reveal the chances of the product to be successful in the indoor climbing market.