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This book presents ample empirical evidence that making language learners appreciate the motivated nature of language can help them comprehend and remember many words and phrases. It explores the scope and pedagogical applicability of various kinds of motivation (such as figuration, phonological appeal, and cultural factors) and proposes classroom activities that tap into these long neglected resources.

Produktbeschreibung
This book presents ample empirical evidence that making language learners appreciate the motivated nature of language can help them comprehend and remember many words and phrases. It explores the scope and pedagogical applicability of various kinds of motivation (such as figuration, phonological appeal, and cultural factors) and proposes classroom activities that tap into these long neglected resources.

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