Belief change lies at the heart of all human aspirations. From career progression, weight loss, spiritual commitment, and ideological passion, to love, grief, war, identity, and sport, beliefs guide our lives and to a great extent, determine our success, satisfaction and happiness. Cognitive Mechanisms of Belief Change is relevant to anyone interested in the machinations of how this occurs. It explains how certain ideas and concepts steal a place in the mind because they latch on to hardwired ways of thinking, experiencing, and behaving. Concepts throw light upon the mind’s desires, which in turn casts a kaleidoscope of silhouettes against the walls of thought, with those taking distinct shape forging the outlines for beliefs to inhabit. Beliefs infiltrate our minds, and this book shows how they arrive and change in ways critical to our sense of meaning and identity.
"The book's concepts of memory, perception, language and attention are permeated by an anthropological assessment that brings the main added value to the reading. ... a truly useful tool to those who have as their field of study, psychology, philosophy, anthropology, advertising, management and political science. All will be able to find original and thought-provoking ideas, structured in short sections that prove to be more substantial than it seems at first sight." (Diana Soeiro, metapsychology online reviews, metapsychology.mentalhelp.net, Vol. 21 (4), January, 2017)