John Shenton

Collected Musings from Bricks and Mortar to E-commerce (eBook, ePUB)

• Format: ePub

Produktbeschreibung

Retail selling has been evolving since early man developed the barter system. We just need to adjust our thinking as regards implementation of a retail environment on a web site and the subsequent integration of a shopping cart.

Online, the primary merchandising challenge is to attract visitors. To do this, e-tailers typically seek to build brand awareness through advertising.

Strong brands attract customers, but to connect with them and keep them as long-term customers, on-line retailers must merchandise their products and services more effectively.

Today's customer has many choices when it comes to making a purchasing decision. The merchandise selection by itself, although important, is seldom the primary reason for the customer shopping on your web site. The challenge then is to create and maintain an inviting atmosphere that will encourage the visitor to make a purchasing decision.

---

Dieser Download kann aus rechtlichen Gründen nur mit Rechnungsadresse in A, B, CY, CZ, D, DK, EW, E, FIN, F, GR, H, IRL, I, LT, L, LR, M, NL, PL, P, R, S, SLO, SK ausgeliefert werden.

Produktdetails

• Verlag: John Shenton
• Erscheinungstermin: 21. Mai 2021
• Englisch
• ISBN-13: 9798201629946
• Artikelnr.: 61921946

Autorenporträt

John Shenton was born in Birmingham, England and grew up in postwar England. He spent several years as a Radio Officer onboard a variety of vessels sailing to the Persian Gulf, the Indian Ocean and South China seas.

With degrees and a background in electronics and computers he has lived and worked within the United Kingdom, Germany, Switzerland and Canada.

While doing so, he established numerous trading relationships in Japan, Korea, the USA, China and other countries.

He has been retired for some time now living in Montréal Canada enjoying golfing, sailing and many other things automotive.