Bruce Bimber

Collective Action in Organizations (eBook, ePUB)

Interaction and Engagement in an Era of Technological Change

• Format: ePub

Produktbeschreibung

Challenging the notion that digital media render traditional, formal organizations irrelevant, this book offers a new theory of collective action and organizing. Based on extensive surveys and interviews with members of three influential and distinctive organizations in the United States - The American Legion, AARP and MoveOn - the authors reconceptualize collective action as a phenomenon in which technology enhances people's ability to cross boundaries in order to interact with one another and engage with organizations. By developing a theory of Collective Action Space, Bimber, Flanagin and Stohl explore how people's attitudes, behaviors, motivations, goals and digital media use are related to their organizational involvement. They find that using technology does not necessarily make people more likely to act collectively, but contributes to a diversity of 'participatory styles', which hinge on people's interaction with one another and the extent to which they shape organizational agendas. In the digital media age, organizations do not simply recruit people into roles, they provide contexts in which people are able to construct their own collective experiences.

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Produktdetails

• Verlag: Cambridge University Press
• Erscheinungstermin: 29. Februar 2012
• Englisch
• ISBN-13: 9781139234030
• Artikelnr.: 37857331

Autorenporträt

Bruce Bimber is Professor of Political Science at the University of California, Santa Barbara, where he is also affiliated with the Department of Communication, and is founder and former director of the Center for Information Technology and Society. His interest in digital media and society arises from his training as an electrical engineer as well as a political scientist and from many years of observing the interconnections between social and technological innovation. He is author of Campaigning Online: The Internet in U.S. Elections (with Richard Davis) and Information and American Democracy (Cambridge University Press 2003). Bimber is a former Fellow of the Center for Advanced Study in the Behavioral Sciences and a Fellow of the American Association for the Advancement of Science.

Inhaltsangabe

1. Involvement in organizational collective action in an era of technological change
2. The contemporary media environment and the evolution of boundaries in organization-based collective action
3. The collective action space
4. The American Legion, AARP, and MoveOn in collective action space
5. Exploring collective action space
6. Participatory styles, the individual, and the contemporary organization.