Commercialisation and Innovation Strategy in Small Firms (eBook, PDF)

Commercialisation and Innovation Strategy in Small Firms (eBook, PDF)

Learning to Manage Uncertainty

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Applies theory to practice by presenting original conceptual models that have been developed in seminars and workshops as well as real-world situations
Sets out what assessments entrepreneurs should make to decide whether an identified opportunity is viable
Provides new insights into the factors influencing managerial decision-making in relation to commercialisation within small firms

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