Commercializing Micro-Nanotechnology Products (eBook, ePUB)

Redaktion: Tolfree, David; Jackson, Mark J.

• Format: ePub

Produktbeschreibung

Providing a snapshot of the current market situation, this book details the steps required for turning an idea into a marketable product. The editors provide examples of successful products and relate their experiences in development. They focus on the importance of entrepreneurship and the required steps to finance and develop a market strategy. Three detailed case studies from the leading MNT development and manufacturing companies describe how each venture started and progressed to become a market leader. These studies offer valuable insight into overcoming the challenges related to achieving financial backing and specifying the right product for development.

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Produktdetails

• Verlag: Taylor & Francis
• Erscheinungstermin: 19. November 2007
• Englisch
• ISBN-13: 9781040167946
• Artikelnr.: 72269091