Marilyn Messik

Common Sense Copywriting For Your Business. 2025 (MAKING WORDS WORK BOOKS, #3) (eBook, ePUB)

• Format: ePub

Produktbeschreibung

Whether you're turning a hobby into a business, relishing redundancy and a fresh start, setting up a professional practice at the end of training or simply ready to revitalise what you're currently saying, there's never an approach to anything that suits everyone and business writing is no exception.

What works well for others might not tick your boxes, so I've herded together loads of options, opinions, examples, suggestions and exercises. Some will make sense and nestle in like long-lost loves, others won't, and if something feels wrong for you, it probably is.

This isn't a step-by-step How To effort, more of a Why Not Look At It This Way? It's based on more years of writing for and building successful businesses than I care to mention; in this book, you'll find no absolute rights, wrongs, or rules. You will, however, find practical input on such things as :

• How to Avoid AI Murdering Your Message
• Recognising Marketing Hits & Myths
• Why Killer Copy Lines Don't Always Hit the Sweet Spot

I hope some of what I've put together will nudge you to approach things from new angles, encourage you to trust your own instincts, avoid unpleasantly expensive pitfalls and provide loads of ideas on how to make words work harder for you.

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Produktdetails

• Verlag: Create Communication
• Erscheinungstermin: 24. September 2024
• Englisch
• ISBN-13: 9781738548125
• Artikelnr.: 72366181

Autorenporträt

Marilyn was a regular feature and fiction writer for national magazines when her children were small. Due to a low boredom threshold, she then turned into a serial business launcher.

She's opened children's books and toy shops, taught ante-natal classes, set up a specialist travel service for New England, and launched a publishing company, and a copywriting consultancy. She's blogged for The Telegraph online, created the Vintage Ladies Gift Books, and written Business Books and Paranormal Thrillers.

She's been married to her patient husband for more years than he deserves. They have two children, five grandchildren and, somewhat to their surprise, several granddogs.