Communicating Construction (eBook, PDF)

Insight, Experience and Best Practice
Redaktion: Male, Liz; Norton, Penny

• Format: PDF

Produktbeschreibung

This book is a wide-ranging exploration of PR and communication in the construction industry, with a strong emphasis on communications theory, strategy and technique.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 230
• Erscheinungstermin: 1. März 2021
• Englisch
• ISBN-13: 9781000342666
• Artikelnr.: 60803221

Autorenporträt

Liz Male MBE is the founder of LMC (Liz Male Consulting Ltd). She has 30 years' experience of marketing communications, corporate reputation and issues-led PR for the property and construction industry in both agency and in-house roles. Penny Norton has worked in construction PR for 20 years, during which time she has covered all elements of communications for the built environment, from preplanning consultation through to media relations for completed schemes. Penny is the author of Public Consultation and Community Involvement in Planning: A Twenty-First Century Guide and she writes extensively for construction publications.

Inhaltsangabe

1. Introduction 2. Communications for planning: effective communication
through consultation 3. Communications for architecture: telling the
stories about our places and cities - communications strategies for
architecture and urbanism 4. Communications for major contractors:
embracing twenty-first-century communications challenges 5. Communications
for specialist subcontractors: demonstrating value in the specialist supply
chain 6. Communications for construction products: promotional practices
from specification to installation 7. Communications for infrastructure:
successful stakeholder engagement on transport and infrastructure projects
8. Communications for building consultancies: strategies, methods and
examples 9. Communications for construction technology: adopting a
strategic approach to a rapidly changing sector 10. Communications for
sustainability: sustainability communications in construction and the built
environment 11. Conclusion: the future of communicating construction