Communicating Corporate Social Responsibility in the Digital Era (eBook, ePUB)

Redaktion: Lindgreen, Adam; Maon, Francois; Watkins, Rebecca; Vanhamme, Joelle

• Format: ePub

Produktbeschreibung

Drawing on marketing, management, and communication disciplines, among others, this anthology examines how organizations construct, implement, and use digital platforms to communicate about their corporate social responsibility and thereby achieve their organizational goals. The 21 chapters in this anthology reflect six main topic sections:

• Challenges and opportunities for communicating CSR through digital platforms.
• Moving toward symmetry and interactivity in digital CSRcommunication.
• Fostering stakeholder engagement in and through digital CSR communication.
• Leveraging effective digital CSR communication.
• Digital activism and CSR.
• Digital methodologies and CSR.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 400
• Erscheinungstermin: 12. Dezember 2017
• Englisch
• ISBN-13: 9781317150633
• Artikelnr.: 50517131