Lynn R Kahle, Eda Gurel-Atay

Communicating Sustainability for the Green Economy (eBook, PDF)

• Format: PDF

Produktbeschreibung

With chapters written by experts in their field, this volume advances the understanding of theory and successful practice of marketing and promoting environmental sustainability

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 320
• Erscheinungstermin: 28. Januar 2015
• Englisch
• ISBN-13: 9781317474029
• Artikelnr.: 42188113

Autorenporträt

Eda Gurel-Atay, Lynn R Kahle

Inhaltsangabe

Preface 1. Introduction to the Psychology of Communicating Sustainability
Part I. Understanding Environmental Sustainability: What It Means to
Consumers 2. Sustainability: Is Perception as Good as Reality? 3. The Many
Shades of Greenwashing: Using Consumer Input for Policy Decisions Regarding
Green Advertisements 4. Product End-of-Life Decisions Part II. Determinants
of Sustainable Consumption 5. Religion and Religiosity's Influence on
Sustainable Consumption Behaviors 6. Sustainable Behavior and Holistic
Thinking 7. Green Advertising and Behavior: Non-Hispanics vs. Acculturating
Hispanics 8. The Influence of Visual Information on Environmentally
Significant Behavior Part III. Increasing Sustainable Consumption:
Conceptual Frameworks 9. Reluctant for a Reason? A Persuasion Knowledge
Perspective on Green Advertising 10. Promoting Low-Carbon Policy to the
Public: Message Framing Matters 11. Consumer Creativity and Its
Implications for Sustainability Marketing 12. Consequences of Legislating
Packaging Behavior: Germany's Green Dot Program and Its Communications Part
IV. Applications of Environmental Sustainability 13. Preschool Children's
Preference for Energy-Dense, Branded Foods: An Unsustainable Trajectory 14.
Semantic Analysis of Energy-Related Conversations in Social Media: A
Twitter Case Study 15. Oregon's Iconic Bottle Bill 16. Defining Livability:
How Livable Communities Contribute to and Benefit from Social Cohesion