Denis Mcquail, Sven Windahl

Communication Models for the Study of Mass Communications (eBook, ePUB)

• Format: ePub

Produktbeschreibung

Presents the main existing models of the mass communications process which have been developed during the last thirty years, providing brief descriptions of the most significant concepts and ideas in the study of mass communication, using graphic and verbal models.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 238
• Erscheinungstermin: 22. Dezember 2015
• Englisch
• ISBN-13: 9781317900672
• Artikelnr.: 44477641

Autorenporträt

Sven Windahl

Denis Mcquail

Inhaltsangabe

1. Introduction 2. Basic Models 3. Personal Influence, Diffusion and
Short-Term Effects of Mass Communication on Individuals 4. Effects of Mass
Communication on Culture and Society 5. Audience-Centred Models 6. Media
Organisation, Selection and Production 7. Planned Communication 8. New
Media and The Information Society 9. International Communication Index