Gary Pettey, Cheryl Campanella Bracken, Elizabeth B. Pask

Communication Research Methodology (eBook, PDF)

A Strategic Approach to Applied Research

• Format: PDF

Produktbeschreibung

This introduction to communication research methods takes the student from the conceptual beginnings of a research project through the design and analysis. Emphasizing the correct questions to ask and how to approach the answers, authors Gary Petty, Cheryl Campanella Bracken, and Elizabeth Babin approach social science methods as a language to be learned, requiring multiple sessions and reinforcement through practice.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 212
• Erscheinungstermin: 17. Februar 2017
• Englisch
• ISBN-13: 9781136455582
• Artikelnr.: 47895802

Autorenporträt

Gary Pettey, Cheryl Campanella Bracken, Elizabeth B. Pask

Inhaltsangabe

Introduction: Methodology: Process of Science
Part I: Process of Science Application Link
Chapter 1 Science Concepts, Definition & Theory
Chapter 2 Measurement, Reliability & Validity
Chapter 3 Measuring and Describing Groups
Chapter 4 Probability, Sampling Theory & Hypothesis Testing
Part II: Methodologies
Chapter 5 Developing Questions
Chapter 6 Qualitative Approaches
Chapter 7 Research Design
Chapter 8 Descriptive: Content Analysis
Chapter 9 Group Comparisons: Experiments
Chapter 10 Continuous Relationships: Surveys
Part III: Analysis
Chapter 11 Analysis
Chapter 12 Quantitative Approaches
Chapter 13 Means; ts ; ANOVA Fs
Chapter 14 Correlation, Regression; Multiple Regression
Chapter 15 Human Subjects/Institutional Review Boards and Ethics