Marina Krcmar, David R. Ewoldsen, Ascan Koerner

Communication Science Theory and Research (eBook, ePUB)

An Advanced Introduction

• Format: ePub

Produktbeschreibung

This volume provides a graduate-level introduction to communication science, including theory and scholarship for masters and PhD students as well as practicing scholars.

As an overview of communication science that will serve as a reference work for scholars as well as a text for the introduction to communication graduate studies course, this volume is an essential resource for understanding and conducting scholarship in the communication discipline.

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Produktdetails

• Verlag: Taylor & Francis eBooks
• Seitenzahl: 380
• Erscheinungstermin: 20. Mai 2016
• Englisch
• ISBN-13: 9781136288982
• Artikelnr.: 45098918

Autorenporträt

Marina Krcmar is Professor of Communication at Wake Forest University.

David R. Ewoldsen is Professor of Media & Information at Michigan State University.

Ascan Koerner is Associate Professor of Communication at the University of Minnesota.

Inhaltsangabe

Part I. Communication Theory
1. Philosophy of Science: Introducing theory
2. What is Communication?
3. History of Communication
4. The Chicago School and thinking quantitatively
5. Positivism/Causality/Explanation
6. The Frankfurt School and thinking Qualitatively
7. Doing Research in Communication Science
Part II. Communication Research
8. Effects Models of Mass Communication
9. Media Use Models
10. Message Processing
11. Medium Theories (Agenda Setting, Spiral of Silence)
12. Interpersonal Communication
13. Small Group Communication
14. Organizational Communication
15. Persuasion
16. Political Communication
17. Intercultural Communication
18. Health Communication
19. Computer Mediated Communication
20. Relationships, Marriage and Family Communication
21. The Future of Communication

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Part I. Communication Theory

1. Philosophy of Science: Introducing theory

2. What is Communication?

3. History of Communication

4. The Chicago School and thinking quantitatively

5. Positivism/Causality/Explanation
6. The Frankfurt School and thinking Qualitatively

7. Doing Research in Communication Science

Part II. Communication Research

8. Effects Models of Mass Communication

9. Media Use Models

10. Message Processing

11. Medium Theories (Agenda Setting, Spiral of Silence)

12. Interpersonal Communication

13. Small Group Communication

14. Organizational Communication

15. Persuasion

16. Political Communication

17. Intercultural Communication

18. Health Communication

19. Computer Mediated Communication

20. Relationships, Marriage and Family Communication

21. The Future of Communication