Communication Yearbook 11 (eBook, ePUB)

Redaktion: Anderson, James

• Format: ePub

Produktbeschreibung

In Communication Yearbook 11 major contributions from leading scholars in a variety of communication fields are presented and then critiqued by other authorities (often representing complementary or competing schools of thought). Topics addressed and commented on include the mass media audience, the theory of mediation, effective policy for health care communication and feminist criticism of television.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 656
• Erscheinungstermin: 23. Mai 2012
• Englisch
• ISBN-13: 9781135148447
• Artikelnr.: 38265878

Autorenporträt

James Anderson

Inhaltsangabe

Section 1: The Mass Media Audience: Perceptive, Interpretive, or Not 1. The
Perceptive Audience Barrie Gunter 2. Opposing Conceptions of the Audience:
The Active and Passive Hemispheres of Mass Communication Theory Frank A.
Biocca 3. Media Audiences as Interpretive Communities Thomas R. Lindlof
Commentaries: Finding the Limits of Audience Activity Barrie Gunter The
Breakdown of the "Canonical Audience" Frank A. Bioccaq The Practice of
Attendance and the Forms of the Audience Thomas R. Lindlof Section 2:
Television Criticism: Formats and Feminism 4. For Televisions-Centered
Television Criticism: Lessons from Feminism Caren J. Deming Commentaries:
Frames and Centers: The "Problem" of Television Criticism Robert C. Allen
Recentering a Television-Centered Television Criticism: A
Political-Economic Response Eileen R. Meehan 5. Toward A Theory of
Mediation David L. Altheide and Robert P. Snow Commentaries: On Mediated
Communication Theory: The Rise of Format Timothy P. Meyer Linguistic
Character and A Theory of Mediation Gary Gumpert Section 3: Health Care:
Communication Policies and Practices 6. The Pervasive Role of Information
in Health and Health Care: Implications for Health Communication Policy
Gary L. Kreps 7. The Role of Persuasion in Health Promotion and Disease
Prevention: Review and Commentary Kathleen Kelley Reardon Commentary:
Theoretical Plurality in Health Communication Loyd S. Pettegrew Section 4:
Organizations: Media and Empowerment 8. Meaning and Action in the
Organizational Setting: An Interpretive Approach Joseph J. Pilotta, Timothy
Widman and Susan A. Jasko Commentaries: Cultural Studies: Studying Meaning
and Action in Organizations Stanley Deetz The Cultural Perspective: New
Wave, Old Problems Sue DeWine 9. Communication in the Empowering
Organization Michael Pacanowsky Commentaries: Communication and Personal
Control in Empowering Organizations Terrance L. Albrechet "Empowering" as a
Heuristic Concept in Organizational Communication Ernest G. Bormann
Section 5: Conversations and Texts 10. On Conversation: The Conversation
Analytic Perspective Don H. Zimmerman Commentaries: Evidence and Inference
in Conversation Analysis Scott Jacobs From Resource to Topic: Some Aims of
Conversation Analysis D. Lawrence Wieder 11. On the Facts of the Text as
the Basis of Human Communication Research George Cheney and Philip K.
Tompkins Commentaries: On the Facts of the "Facts of the 'Text'" Robert D.
McPhee Constructing "Texts" and Making Inferences: Some Reflections on
Textual Reality in Human Communication Research Mary S. Strine Section 6:
Public Opinion and Agenda-Setting 12. Communication Perspectives in Public
Opinion: Traditions and Innovations Alex S. Edelstein Commentaries:
Interest Groups and Public Opinion David L. Paletz and John Boiney Public
Opinion and the Construction of Social Reality Phillip J. Tichenor 13.
Agenda-Setting Research: Where Has it Been, Where is it Going? Everett M.
Rogers and James W. Dearing Commentaries: New Directions of Agenda-Setting
Research Shanto Iyengar Felling the Elephant: Some Observations on
Agenda-Setting Research David L. Swanson